The Future of Online Advertising

While we have become used to the Internet as a free medium where we can read and interact with any content we want, it is the fact that it is an advertiser’s medium that keeps it free. And that means that as technologies evolve and the way we interact with content changes, so advertising follows. The keyword here is “Engagement”, technology and data analysis is working towards being able to determine how websites can qualify the level of engagement with a viewer. A little online research will reveal plenty of commentary declaring the decline of display advertising. Increasingly, consumers are … Click here to continue